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Amicus "stepped into our shoes" to understand our needs as a department responsible for developing Compaq's Pan-European marketing literature. As a result they were able to understand and articulate many of the issues we faced and then propose ways to address them. This external consultancy was instrumental in helping us develop shorter, more customer-focused deliverables, a difficult transition we knew we had to make. Amicus showed by doing, rewriting several of our brochures to demonstrate this new focus. Thanks to this exercise, our department and copywriters are currently producing sharper brochures that speak more directly to the needs of our customers. Marisa
Lucena Arroya
I have worked with Leslie on several occasions, often asking her to consult on projects on which I am working. I also attended one of her copywriting seminars and have been pleased to recommend her to my clients. During our two-year association, I feel I have gotten to know her work quite well. What strikes me most about her writing (and consulting) is that she always approaches text with a keen eye on how the end customer will experience it. When I ask Leslie to comment on my text, for example, I can count on her to isolate any passages that do not speak directly to the end reader. She quickly weeds out any text that is too company-oriented or vague, and always suggests ways to make the text more customer-oriented. Leslie teaches this customer focus in her seminars and also practices it in her own writing. For example, last year she did an extensive series of brochures for Akzo Nobel Engineering on my recommendation. I can tell you that the client was pleased with the results, and impressed with Leslie's professionalism, constructive suggestions and rapport with all members of the project team. Although Leslie was always sensitive to Akzo Nobel's wishes, she was also looking at how she could translate its (often highly technical) information into easily readable, customer-oriented text. Akzo Nobel Engineering had little experience with this kind of writing since it had long served only as a consulting department within Akzo Nobel, and it was grateful for Leslie's expertise in this area. I later heard that several of the people who briefed her on the project were impressed that someone without a background in either engineering or process manufacturing could interpret their information so well. Allow me to close by summing up why I think Leslie Skyrms is such a talented writer of commercial texts. First, she approaches every assignment by thinking about both her customer and her customer's customer. Second, she is able to assimilate even unfamiliar information and translate it into sound commercial arguments. Third, she is extremely professional and prompt in completing her assignments. And finally, she is easy to work with without being shy about making tactful suggestions for improvement. I plan to continue to work with Leslie Skyrms as the occasion arises and am happy to recommend her to you as a writer and consultant. If you require any more information about Leslie, please don't hesitate to contact me. Mike
Gould
Océ-Technologies B.V. is one of the world's leading producers of wide-format and high-speed document printing systems. Many Fortune 500 companies use our systems and services to keep their information flowing. Addressing customers in these markets is a very specialised business. Océ relies heavily on live presentations, such as seminars and conferences, to communicate our often-complex messages. In my experience, very few writers have the ability to produce the multi-media content required for such events. Leslie Skyrms does. She has consistently demonstrated the mix of skills that such projects demand. These skills include the ability to:
A typical Océ seminar will involve several hours of live presentations, many minutes of video footage, live entertainment and professionals presenters, with fully integrated customer documentation and press packages. Such events represent considerable investments for our company. The ultimate business and financial implications are far greater still. In the past years, Leslie Skyrms has proven her ability to deliver exceptional work for these projects, often working under exceptional circumstances. She is a real professional and a real writer in heart and soul. She is passionate about her work, extremely conscientious and pleasant to work with.
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